Have luxury hotel Web sites lost their way?
Carol Banks Setter is national director of insights and innovations at Band Digital By Carol Banks Setter As the economy begins to improve and the travel industry increases spending for digital...
View Article6 under-utilized Facebook opportunities for luxury hoteliers
Carol Banks Setter is national director of insights and innovations at Band Digital By Carol Banks Setter Between Twitter and Facebook, consumers are increasingly engaging with high-end hoteliers,...
View ArticleLuxury hoteliers’ mobile apps become adolescents
Carol Banks Setter is national director of insights and innovations at Band Digital By Carol Banks Setter Luxury hoteliers are cautiously moving into the mobile application space and the results are...
View ArticleCan luxury staff redesign customers’ digital experiences?
Carol Banks Setter is national director of insights and innovations at Band Digital By Carol Banks Setter Recent articles have profiled how selective luxury hotels are actively involving staff in...
View ArticleHave luxury hotel Web sites lost their way?
As hotel chains spend funds to open new channels for social and mobile, their Web sites are often left to languish and now have become brochureware with a reservation engine slapped on to the menu.
View Article6 under-utilized Facebook opportunities for luxury hoteliers
Between Twitter and Facebook, consumers are increasingly engaging with high-end hoteliers, posting observations from everything to the amount of time required for check-in to quality of poolside towels.
View ArticleLuxury hoteliers’ mobile apps become adolescents
Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.
View ArticleCan luxury staff redesign customers’ digital experiences?
Recent articles have profiled how selective luxury hotels are actively involving staff in redesigning the patron experience. The assumption is that employees know what customers request and can...
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